![]() ![]() ![]() The idea behind the BCG Growth-Share Matrix is that companies can try to position themselves in the market as either a “Star”, “Question Mark”, “Cash Cow”, or a “Dog”. ![]() It is one of the most popular tools for analyzing the market growth and market share of companies, as well as for identifying new market opportunities. The Boston Consulting Group (BCG) Growth Share Matrix is a strategic framework used to analyze the market opportunities and growth potential of a business unit, or product portfolio. If you have worked in an organization that implements business strategy frameworks, there is a good chance you will have come across it. It is also known as the BCG Growth-Share matrix. Create BCG Matrix in Excel What Is the BCG Growth-Share Matrix?īruce Henderson developed the Boston Consulting Group BCG Matrix as a portfolio management tool in 1970. It helps the company to analyze where to allocate its resources and is used as an analytical tool in different practice areas such as strategy, product management, marketing or portfolio analysis. Henderson for the Boston Consulting Group (BCG) in 1970 to help companies analyze their business units, product lines, or brands. 7 min BCG Matrix xlsx - Free Excel Tool BCG Matrix Introduction ![]()
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